A five-point action plan for tackling food waste at a consumer, business and policy level has been launched by Unilever and communications charity Hubbub.
Developed with the support of WRAP following consultation with 240 organisations and public polling of more than 2,000 households, the ‘Joint Ambition’ to cut food waste is based around five core principles.
The five-point plan, which was unveiled late last week, focuses on: boosting collaboration within the private sector; public communication on demonstrating the value of food; raising awareness of the impacts of food waste; boosting skills to extract maximum value from food; and improving the consistency of food waste collection systems in the UK.
The annual cost of avoidable food waste to the UK economy is £12.5bn, according to the plan, accounting for 17 million tonnes of greenhouse gas emissions per year – equivalent to approximately three per cent of the UK’s total emissions.
Alongside the action plan, Unilever and Hubbub recently launched a summer campaign aimed at encouraging the public to freeze, gift or cook their food leftovers before they leave home for their holidays.
The summer campaign follows research showing more than £500m of edible food is thrown away in the UK each year when people head off on holiday.
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