Nestlé Central and West Africa has two initiatives focused around selling hot Nescafé in crowded areas and open markets while creating job opportunities for youth.
In the ‘My Own Business’ (MYOWBU) initiative, young people – the majority of whom are women – sell hot Nescafé from specially designed backpacks, which enable them to dispense coffee by the cup.
In the ‘Pushcart’ initiative, Nescafé sellers – mainly young men – are provided with pushcarts, instead of backpacks.
In both cases, the Nescafé sellers get hot water from micro-entrepreneurs who run their small enterprises in kitchens around open markets. Nestlé helps them to set up their kitchens and provides them with all the equipment, as well as with continuous training on safety, hygiene, and basic business skills.