Uber Eats Faces Criticism Over Super Bowl Ad Mocking Food Allergies

Uber Eats has come under fire for its Super Bowl advertisement, which some viewers claim made light of a man’s allergic reaction to peanut butter.

This is reportedly sparking outrage from allergy advocacy groups and individuals affected by food allergies.

The Food Allergy Research & Education (FARE) charity expressed disappointment at Uber Eats for seemingly using allergies as a joke, while individuals, including those with peanut allergies, condemned the ad as “disgusting, tone-deaf, and completely unnecessary.”

Titled “Don’t Forget Uber Eats,” the ad features former Friends co-stars Jennifer Aniston and David Schwimmer, alongside David and Victoria Beckham, in a series of vignettes centered around the theme of forgetfulness.

However, controversy erupted over a scene where a man is depicted having an allergic reaction, with hives on his face and a swollen eye, after realizing there are peanuts in peanut butter.

The scene’s portrayal of the allergic reaction and subsequent dialogue drew criticism for trivializing a serious health issue.

Food Allergy Canada emphasized that food allergies should not be treated as a laughing matter and urged Uber Eats to reconsider the ad’s content.

As the backlash grows, the BBC has however reached out to Uber Eats for comment on the controversy.

This incident underscores the importance of sensitivity and awareness regarding food allergies, especially in media and advertising, where misrepresentation can have significant implications for affected individuals.

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